GumGum is an artificial intelligence business that offers publications and companies contextual intelligence and advertising solutions. GumGum’s technology analyzes the context of online content using computer vision and natural language processing to serve relevant and interesting advertising for users.
Key Features
GumGum created Verity™, a thorough Contextual Intelligence Platform that provides publishers with a variety of cutting-edge tools to evaluate and improve the effectiveness of their advertising inventory. Verity™, which is based on machine learning, uses cutting-edge algorithms to understand the complex context of online information.
Verity™ makes it possible for the exact matching of adverts with content that is most pertinent to a certain target audience by understanding the subtleties and themes inside digital content. This contextual alignment makes sure that advertising is successfully incorporated into the context of the content and connects with it, increasing engagement and optimizing ad performance.
GumGum’s in-game advertising platform presents a fresh method for marketers to engage with customers throughout their gaming experiences. This technology enables marketers to carefully put their adverts within the game environment, where customers are extremely engaged and involved.
The non-intrusive nature of GumGum’s in-game adverts ensures that they fit into the gaming scene without interfering with the user experience. These advertisements are meticulously created to have a high-impact presence, attracting players’ attention without interfering with their enjoyment. GumGum’s in-game adverts are also configurable, allowing sponsors to match the visual aesthetics and mood of the game.
GumGum’s ad exchange functions as a dynamic marketplace for the buying and selling of ad space between publishers and advertisers. GumGum’s unique Verity™ technology, which operates within this exchange, is critical in ensuring that the advertising exchanged within the marketplace stays relevant, engaging, and closely linked with the interests of customers.
The ad exchange enhances the content-ad alignment process using Verity™, increasing the overall efficacy of advertising campaigns.
Benefits
Contextual intelligence technology from GumGum is a complex technique that ensures that adverts are in line with user-consumed content. This accuracy makes sure that advertisements fit in naturally with the surrounding material and appeal to the tastes and interests of the audience. GumGum’s technology increases the probability that advertising will be seen and interacted with by dynamically adapting them to the content’s themes.
This improved relevancy significantly boosts the likelihood of boosting user engagement, clicks, and conversions. As a result, advertisers should expect improved results and a higher return on investment because there is a larger possibility that consumers would interact with the advertisements, which ultimately converts to more successful advertising campaigns.
The rigorous design of GumGum’s technology, which actively defends against the placement of advertising in potentially dangerous or improper digital contexts, demonstrates the company’s dedication to brand safety. GumGum’s technology avoids the danger of adverts showing up next to information that can harm a brand’s reputation or values by assessing the context of that content in real time.
For companies looking to uphold their credibility and integrity, this layer of protection is essential since it helps avoid links with content that can have a detrimental effect on their reputation. GumGum’s brand safety standards provide a strong barrier against reputational harm, giving businesses the confidence that their advertising activities continue to reflect the desired brand identity and message.
GumGum’s technology strongly values privacy, making it a top option for businesses that value safeguarding customer data. Contrary to many data-intensive advertising strategies, GumGum's technology works without the requirement of gathering or using personal information about users.
This privacy-conscious strategy is in line with changing legal requirements and customer expectations for data protection. GumGum provides a service that respects users’ rights and promotes a healthy relationship between companies and their audience by abiding by these privacy-friendly guidelines. GumGum’s technology enables brands to offer effective advertising campaigns without sacrificing user privacy, which is particularly important at a time when concerns about data security and privacy rights are at an all-time high.