A chatbot is a software application designed to simulate human conversation. It interacts with users through messaging platforms, websites, or mobile apps, using pre-set scripts or artificial intelligence technologies to understand queries and provide responses. Chatbots are often used for customer service, information retrieval, or as virtual assistants.
A comparative analysis was conducted to evaluate user behavior and performance when using ChatGPT and Google Search for information-seeking tasks. The study found that ChatGPT users exhibited reduced task completion time compared to Google Search users, without significant differences in overall task performance. While ChatGPT offered a more user-friendly and spontaneous experience, Google Search provided quicker responses and more reliable outcomes.
A systematic review and meta-analysis of 19 trials exploring chatbot interventions for physical activity, diet, and sleep found positive effects on these health behaviors. The analysis revealed that text-based and artificial intelligent (AI) chatbots were effective for promoting diet improvements, while multicomponent interventions showed promise in enhancing sleep.
This article provides a comprehensive overview of the evolution of AI advertising research by analyzing literature from 1990 to 2022. It identifies key research areas, trends, and challenges in AI advertising and suggests future directions for integrating AI with marketing functions and improving ad effectiveness.
Study examines the implementation of ChatGPT, an AI chatbot, in sport management education. The findings suggest that ChatGPT can generate comprehensive and accurate responses to sport management inquiries, highlighting its potential to enhance teaching and learning in the field.
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